Guides

Practical answers for small-business technology decisions.

Straightforward guidance on choosing between a website, automation, or a custom application — written for business owners, not developers.

Choosing the right approach

Decision guide

A simple framework for matching the problem you actually have to the right kind of project, before you talk to anyone.

Decision guide

Where Squarespace or Wix genuinely works fine, and the specific signs it is time to move beyond a template.

Decision guide

The recurring frustrations that usually mean a process is ready for automation — and which ones are not, yet.

Working with a pro

What separates a straightforward, well-run project from one that drags on — and how to spot the difference early.

Working with a pro

A transparent breakdown of where the cost of a custom site really goes, and what changes the number.

Working with a pro

A realistic timeline, and the most common reasons projects run longer than expected.

Getting started

Ongoing, part-time technical support explained in plain terms — and how it differs from a one-off project.

Getting started

The exact steps from your first message to a first conversation, so there is no mystery in reaching out.

Share the details through a project inquiry — I review every submission personally.